A friend and colleague sent me a 7/5/09 NYT article called "Spinning the Web: P.R. in Silicon Valley," and asked my opinion. I'm sure many reading this have already seen it. When I read the piece I figured this was a good blog post, well beyond an email reply.

I find the article, and the whole situation, ironic.

Let's be honest, this isn't an article about "the new PR," this is a promotional piece for Brooke Hammerling - apparently a huge PR maven in Silicon Valley with a lot of success and a ...
Continue reading ...

Frank Reed writes an interesting post in MarketingPilgrim, where he provides an overview of Gene Marks' recent BusinessWeek article called, Beware Social Media Marketing. Marks focuses on social media for small business. I would add a subset of small businesses, the startup. Twitter, Facebook, LinkedIn, blogging, etc. They are without question all the rage, have been for awhile.

The issue, which Marks' states well, is that there are a lot of myths out there about social media marketing - myth...
Continue reading ...