My partners and I have been working with novel software startups for many years and inevitably the question of patents arises. Investors often equate defensibility -- the creation of barriers to entry -- to patentable intellectual property.  Unfortunately, for most software or software-related startups (i.e. software-as-a-services, Web applications, Internet-enabled businesses, mobile services ventures, etc.) there are very few instances where the innovation that has been developed is natural...
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I remember the original Intel Inside campaign and how proud Intel's MMX-related ads made Intel owners and Intel employees feel about their company.  A well-recognized microprocessor giant, Intel is overshadowed by device manufacturers (HP, Apple, Dell...) in the consumer's mind.

The Intel Inside campaign was a stroke of brilliance by Intel marketing leaders as it helped PC users attach significance to the core ingredient inside their computers and helped create a "stamp of quality" that helpe...
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