“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

- Peter Drucker

Sometimes it takes a look back on the masters to remind you of the basics. Please note, Drucker includes product (ahem...the 4 P's) in Marketing. Like I've said a million times, Marketing is way more than a pretty logo, a nice brochure, advertising and a slick website (although those things help). Regardless of what you’re selling, at the end of the day ...
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